What Is SEO? (In A Nutshell)

By Muhammad Faheem -
Search Engine Optimization (SEO) is a process, exposing a website to a global as well as the targeted audience. The SEO ensures the maximum visibility of business, their products and services on the internet with organic reach results on the prominent search engines. Most of the people search for their required products on the internet through the search engines. They type a word or phrase and the search engine shows a list of websites. These websites are listed from the best to worst, the best are listed on the first pages of the results.

The goal of SEO is to reach at the top of search results because the top ranking websites get the maximum page views and hence increased revenue from sales. The words or phrase an individual type in the search engine are called the keywords and the SEO expert optimizes your website for a set of keywords.

How the SEO works? 

The Search Engine Optimization requires education, experience, dedication and understanding of the Search Engine algorithms. All the search engines have a defined set of mathematical formula called an algorithm. The websites’ rankings are based upon these algorithms. Understanding of these computations may lead to the organic SEO which may divided into on-site and off-site SEO.

The On-site SEO is the responsibility of the webmaster that can be performed only once by the time the website is developed and launched. It forms a major part in the overall SEO process as it makes the website more search engine friendly. The crawlers may easily read and rank a website that is backed with remarkable on-site SEO. The keyword research is also conducted during the on-site SEO. The most favorable and high ranking keywords are selected for the specific needs of a website and then incorporated in it. Content development of the landing and other pages also play a vital role in SEO as it focuses the targeted keywords through its use of the content.

 The Off-site SEO is considered somewhat difficult and an ongoing process. It is also referred as link building. In this process the SEO professionals concentrate on the quality of backlinks rather than quantity. It takes more the 60% effort of the overall optimization as it requires linking a website to other high ranking websites to receive the organic traffic. The off-site SEO includes various activities, whereas the competent SEO consultants decide on the strategies that fits the best for a particular website.

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